LJ Urban, the revolutionary eco-urban development company based here in Sacramento, is opening their Good Project this Saturday (5/24) for a sneak peek. The project is open from 10-2 at 4th and B Streets in West Sacramento.
I think it’s fair to call what they’re doing revolutionary because it’s unlike any project undertaken before. Sure, eco-friendly and green building is the new vogue. And yes, this isn’t the first urban project to go up in the redeveloping waterfront of West Sacramento. But, it’s probably the first project in the country that with each house sold trains a new Burkina Faso mason to build houses for families that need them. They are also cutting edge in the sustainable development world as one of the first LEED-ND certified projects completed in the country. And, they are not going to do the traditional billboard and media advertising like most companies do, nor will they have an on-site salesperson. They are going to host educational dinners, community movie nights, blogging, and the other events they’ve already been doing, rather successfully in my opinion.
I really hope this works for them and they have continued success. There’s probably no company that deserves it more.
This is also a big event because of the recent passing of Jason Presley, their marketing guru and friend of mine. I’ve been in contact with LJ Urban owner Levi Benkert and he’s told me it’s been a really emotional time for him because everywhere he looks, Jason is there. This is not the only traumatic event that Levi’s been through recently. I don’t want to spoil it, so you can read Levi’s heart-wrenching stories here: Part 1, Part 2, Part 3. The stories are definitely worth your time to read. There are some shocking things to read in this, even if you’ve never met Levi before.
You can get more information on the sneak peak and the Good Project by watching the video above, visiting LJ Urban’s website, or continuing to read this article. Did I mention that there’s food and live music involved?
From LJ Urban’s website:
I feel like we have been getting ready for this moment forever, honestly for a little while I thought it would never come. But its finally time, and its for real.
LJ Urban is pleased to announce the first of our homes in our LEED ND certified Good project is ready for you to come check it out (or at least it will be next Saturday) The project is one of the first in the country to be finished under the LEED ND certification pilot program.
We are going to be hosting a sneak peak on the 24th of May where we are inviting you to come take a look for your self and see what we have been working on for the last 3 years. I can’t even begin to tell you what a big moment this is for all of us. We have been putting our hearts and tears (trust me there have been many) into making this the best most sustainable, livable, and just all around wonderful place in Sacramento.
We are happy to welcome the The Live Lightly Tour, a veggie fueled RV that Matt and Sara are driving around the country to help educate everyone on ways to live a more sustainable life style, they will be set up outside the project giving tours of their RV. Also we are going to be enjoying Organic Carribean food served by Kimba from Roots and Kulchah. And as if that was not enough Dusty Brown a local Sacramento musician will be setting the mood with his groovy music.
Its a sneak peak because we are not quite ready to start selling the homes. When we do start (June 1st) we are going to be coming at it from a whole different angle that you would expect. Instead of having an agent sit there for hours and hours every day wasting energy waiting for people to show up, we are going to be hosting “eco-urban 101” dinners. The dinners are going to happen every few weeks and are going to be open to 10 people each time. At the dinners you will be able to learn just what is so different about eco-urban housing from the team here at LJ Urban and various other people who worked on making this project a reality. Its sort of a green building class, and will be open to anyone who is interested. We are not trying to sell the houses at these dinners but instead educate people on what we did to make this a sustainable neighborhood. We set out to change the world and want this project to be a beacon of sustainable building at its best. I am very excited about being able to tell the story of Good.
The sneak peak is going to be held Saturday the 24th from 10-2 at Good. Good is at the corner of 4th and B Sts in West Sacramento. We hope to see you there!
If you have not already, don’t forget to sign up on the Good project interest list so you will be kept in the loop about the next eco-urban 101 dinner. We expect them to fill up fast and are not going to do them all the time so if you are interested please don’t wait. There will be a sign up sheet in the Model on the 24th for you to sign up. Or you can email me at Levi(at)LJUrban.com